Ok, CPV or PPV advertising can sometimes kick ur ass and cost you money. Stick it out, and you will definitely see profit. I paused the “payday loan, quick cash” campaign over the weekend, because I am pretty sure lenders don’t lend on weekends, and therefore spending money on traffic is probably not wise. I decided to sleep in today [...]

Having no idea how to measure CTR on a cpv or PPV lander, I set out this week to a) create a decent lander and b) split test to get a decent sample size on a few head to head compairisons. A big niche in the SEO realms lately (imo), surrounds around payday loans and 24 hr cash kinda terms. [...]