Ok, CPV or PPV advertising can sometimes kick ur ass and cost you money. Stick it out, and you will definitely see profit. I paused the “payday loan, quick cash” campaign over the weekend, because I am pretty sure lenders don’t lend on weekends, and therefore spending money on traffic is probably not wise.
I decided to sleep in today as I had worked late last night (Sunday). When it dawned on me that I had a test going, I decided to revive it with the new lander. I decided to tone down the amount of traffic I sent to it, but did manage to scale the campaign to 4 networks. The networks were, 1) Lead Impact , 2) Linksador , 3) Traffic Vance and 4) Media Traffic. All of these are CPV/PPV networks, and all sent a fair amount of traffic (except for linksador). What I mean by a fair amount of traffic, is approximately 262 hits within an hour or so.
What I discovered with this new landing page graphic were a few things. 1) I increased ctr substancially, 2) The increase or spike in CTR came from Lead Impact (the old Zango network) and TrafficVance, and 3) Linksador and Media Traffic kinda blow (with this niche anyway)
So now I’m pretty confident with this new graphic/landing page, but unfortunately I am not going to test it a lot more until later this week as I have a few other bigger projects that require my time and investment traffic wise. What I am going to do though, is create 4-5 more graphics all very similar to the one above, with changes to just one element. (ie: colors of fonts, colors of borders, one actual image etc). Either way here are the stats for today’s hour + test, which I paused simply because of budgets being hit (the payout of the offer I’m sending the traffic to – $45) ..
So… In addition to changing things for the next round of testing, I am going to definitely be implementing a smarter method for rotating landing pages. I stumbled on a very clever site today offering a free script to rotate landers and keep track of all the stats when using Prosper 202 tracking. I’ve not unzipped it yet, but if it’s at all like I think it is, implementing it will be golden for any ppv landing page campaigns and setups, heck even direct linking with iframes etc. As it is, the script belongs to CTR Tard over at Split Testing and Landing Page Rotation Script for PPV
For now, I am going to go get to work on a new project which should show pretty quick results (good or bad, who knows) using a “content lock” script I just picked up from a pretty cool guy on the Warrior Forum. I’ll definitely share the results from this NSFW project later this week, or this weekend as I tip a cold beer back and stress over the cigarettes I don’t smoke anymore… Till then, go make some cash, there are billions being made online every year in affiliate marketing!!