Having no idea how to measure CTR on a cpv or PPV lander, I set out this week to a) create a decent lander and b) split test to get a decent sample size on a few head to head compairisons.

A big niche in the SEO realms lately (imo), surrounds around payday loans and 24 hr cash kinda terms. People are pretty much handing money out hand over fist to get “lent” money. I have yet to really invesigate the precise terms of the $1500 payday loan. I can only imagine these guys sittin aorund collecting off interest are just lazy. and possibly close to being exctinct if they don’t stay competitive..

Day 1 Stats of Lander 1 % CTR

Day 1 : ppv lander of “payday loan” terms and scraped urls from google ,and yahoo goes live. Im measuring things half assed for a few hrs, mainly cuz I forgot how to use prosper 202 for anything other then SPY or SETUP. Funny how apps and web apps seem to get better and better no matter if uve seen em or not.I’ll finish up this warm beer while i stress over a  cigarette for another 24 hrs. Ill be back to update that image with day 2′s image.. It’s very different then day on many levels. (day landing page below) – just a cut and copy off a lending style site lander..

Yawn…